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ONLINE VIDEO ADS IN 2011: MORE VIRAL, MORE CREATIVE AND AT THE $1B MARK
Video will be one of the leading drivers of online ad growth, according to eMarketer, which is projecting a 10.5% increase in US online ad
spending for 2011... Not surprisingly, given these trends, marketers will devote more resources, attention and time to online video campaigns.
Based on how 2010 shaped up, the following is what we can expect in this space...